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   AP Financial Consulting is a boutique, mission-driven organization focused on empowering women with financial tools and education to better their lives. 

Our Mission

We inspire women to leverage the power of financial freedom to live life on their own terms.

Our Values 

At our core, we value three principles: Empowerment, Authenticity, and Financial Freedom. 

Empowerment - We strive to give people the power to create the life of their dreams by building a positive relationship with their money.


Authenticity - We help people uncover and overcome mental obstructions that prevent them from connecting their money to financial freedom.


Financial freedom - We aim to give people the freedom to travel, provide for their families, build businesses that align with their passions and reject anything that doesn’t serve them without financial worry.


"Once you break through the emotional barriers, money can start to serve its true purpose in your life." - Anna Paul, CFP®


Anna Paul, CFP®

Hi! I'm Anna Paul. I'm a Certified Financial Planner ® and licensed investment advisor. I help women who struggle with managing and growing their money learn how they are currently relating to their money on an emotional level so that they can tackle the real issues and build wealth. I specialize in helping women identify their financial goals and take actionable steps towards achieving them.


I started my financial career about a decade ago as a financial advisor at a Fortune 500 company. The traditional financial model focuses on building plans based on numbers and numbers alone. However, I knew that people needed financial plans based on their lives. We aren’t numbers, we are real people with real problems that are often connected to finances. I faced the decision to stay in my position, which was helping people who already had wealth continue to grow their money and climb the corporate ladder, or leave my job to start my company of helping women build wealth. I was at risk of losing my soul if I continued down the path of just working to make money. I knew that deep down I needed to serve people in a way that I knew would help them. 

At AP Financial Consulting, we're passionate about solving problems by teaching people how to free themselves using their money. Through my financial seminars/workshops, individual coaching sessions and financial blogging, I am able to help those who need it most. When I am not making uncomfortable conversations about money easy, I can be found reading, hiking, couponing and trying new recipes.

If you’d like to benefit from a professional coaching session or are looking for a financial education speaker or writer, contact me using the form below and someone will respond within 24 - 48 hours.


  • Certified Financial Planner (CFP®)


What is a CFP®?

CFP stands for Certified Financial Planner by the CFP Board of Standards, Inc. which owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements. Learn more.

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Let’s Work Together

Image by Alesia Kazantceva

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